Custom-built Shopify storefronts for product brands who've outgrown a $180 theme with someone else's layout underneath it. Flat price, founder-led, and the store is entirely yours the day it launches.
No pitch. If Shopify isn't the right platform for you, I'll say so.
I'd rather lose the inquiry than take a project neither of us enjoys. Read both columns honestly.
No hourly billing, no surprise invoices, no scope creep conversations halfway through. 50% reserves your build slot, the balance is due at launch.
A clean, professional store, custom-designed to your brand and ready to sell.
If you need to sell products cleanly and look established doing it.
Start with thisFor brands that want a storefront on the level of a major label.
When the storefront itself is part of why people buy from you.
Start with thisOptional, monthly
Product and collection updates, theme and app monitoring, checkout and discount upkeep, security patches, and priority support. Add it at launch or later — never required.
Every project is a flat price, agreed in writing before anything starts. You see the full store as a private preview before it goes public — nothing launches until you're happy with it.
One live and selling, one built from scratch as a full narrative storefront.
Live and selling · niche, designer & Arabic houses
A quiet-luxury fragrance boutique — dark, curated, and built so browsing feels like walking a counter rather than scrolling a catalog.
Visit live store →
Cinematic storefront · smart search & olfactory filters
A perfume house built as a narrative instead of a product list — custom Liquid sections, scent-based filtering, and a full editorial front end.
See the walkthrough →You can, and for some brands that's the right call. The problem is that a theme decides your layout, and your layout decides how your product is perceived. If your product's value lives in how it looks and feels, a theme quietly caps how much you can charge for it. If your product competes on price and convenience, buy the theme and keep your money.
No. I build the store; you bring the photography, or I'll refer you to a Miami photographer I trust. Great photography on an average store outperforms average photography on a great store, so this genuinely matters.
Then we scope the extra product loading separately, or you load them yourself after launch — I'll leave you a system that makes it straightforward. I price the build, not data entry, so you're not paying design rates for typing.
You do, completely. It lives in your own Shopify account, on your own billing, with your own domain. I don't hold your store hostage as a retention strategy — if you never speak to me again after launch, everything keeps working.
Fair question. Your store is on Shopify — a platform with thousands of developers who can pick it up — and I build with standard Liquid, documented and readable, not a proprietary system only I understand. You're never locked to me.
Fifteen minutes on the phone. I'll tell you honestly whether a custom store is worth it for your brand right now, or whether you should spend that money somewhere else first.
Start the conversation
Esteban Web Studio